I used to not think much of Kenneth Cole, but I just realized they actually have some good designs like this On The Rise sneaker here.
And Wikipedia reveals an interesting little story:
“Wanting to preview his line of shoes at Market Week at New York’s Hilton Hotel, but unable to afford the purchase of a hotel room or showroom to display his items, Kenneth Cole inquired about parking a trailer two blocks from the Hilton Hotel. When discovering that permits for trailers were only granted to utility and production companies, innovative Cole changed the name of his company from Kenneth Cole Incorporated to Kenneth Cole Productions, and applied for a permit to film the full-length film, “The Birth of a Shoe Company”. In two and a half days, Kenneth Cole Productions sold forty thousand pairs of shoes, while chronicling the beginning of the company on film.